Local Advertising Strategies for Behavioral Health Care

Mental health is vital, and as it becomes a more prevalent area of health care, it becomes more important that people know about resources. Behavioral health care services and centers can save the lives of those who are struggling with mental health and/or substance abuse. Seeking help can be difficult, but knowing where to go makes it a lot easier. Using outdoor advertising to spread the word about your behavioral health care service or center can influence those who need help to seek it, or simply let them know that you exist — just in case.

Local out-of-home advertising will ensure that your services are known throughout the area, and guarantee that your ad is not being lost in the shuffle of the internet. Online ads may be blocked, and are not always shown to the people who need them. Outdoor advertisements reach broader, more diverse audiences. Mental health and substance abuse issues can affect anyone. Combining both formats can drive traffic to your website or social media for more information, using geotagging and mobile data. 

The Outdoor Advertising Association of America states that 58% of people who have seen an outdoor ad have searched the web as a direct result of seeing it. Let BillboardsIn help you spread the word about your behavioral health services, and hopefully allow you to reach — and help — as many people as possible.