Somewhere in the realm of four million books are published each year, and not all of those will be successful. One way to help ensure that your book will have people buying it is to advertise it on a large scale. Outdoor advertising — like billboards, buses, benches, street furniture, kiosks, and more — is a great way to get the word out about your book, and pull in potential consumers.
Using social media, websites, and online ads, authors who have already gotten a bit of traction are able to thrive. However, digital advertising is not as effective for those who are not widely known, and getting a book off the ground is no easy task. Using OOH ads can be a great way to help you reach a larger, more diverse audience, and using techniques such as geotagging and mobile data, can even direct people to your website or social media page.
Leave the marketing to the prose, and let BillboardsIn help you launch your book into success by creating an amazing outdoor advertisement today!
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