Local Advertising Strategies for Book Stores

Reading is a gateway into other worlds, and figuring out where to support a love of literature without breaking the bank can be a difficult find. Help people find your bookstore by utilizing the power of local outdoor advertising. Formats such as billboards, buses, benches, and kiosks can move your business into the limelight — amassing more potential customers and spreading a love for books.

With an out-of-home ad at your bookstore’s disposal, consumers will be drawn into your store — and they’ll stay for the smell of books. According to the Outdoor Advertising Association of America, of those who have seen an outdoor ad, 70% of people say that it is likely to influence their purchase, and 58% of people search the internet as a direct result of seeing the ad. After seeing your phenomenal OOH ad, book lovers will be drawn to your doorstep. 

In combination with online advertising, an outdoor advertisement can garner a larger customer base for your bookstore using geotagging and mobile data. Book it to BillboardsIn and let us help you create the best outdoor advertisement and draw book lovers old and new into your business.