Insuring one’s business is extremely important for managing potential risks, but choosing which company to insure through can be more difficult than you’d think. Business insurance agencies should consider utilizing local out-of-home advertising methods to spread the word about their services to businesses in the area. Formats like billboards, buses, benches, and kiosks are powerful tools for targeting and influencing customers in the region.
The Outdoor Advertising Association of America proposes that outdoor advertising is among the most effective marketing strategies, and that it is highly influential. Roughly 70% of those who have seen an outdoor advertisement make purchase decisions based on it, and 58% search the web as a direct result of seeing the ad. Being that these OOH ads are constant, your business insurance agency will be able to reach a wider and more diverse audience while targeting those in the surrounding area.
These advertisements can also work directly with digital advertising, through geotagging and mobile data. Let BillboardsIn help you find success by aiding your advertising journey and creating an amazing outdoor ad today!
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