Local Advertising Strategies for Business Week

Letting your customers know when you’re open is extremely important, which is why advertising your business’ business week is necessary. There are many options, but large out-of-home advertisements — such as billboards, buses, and street furniture — are one of the smartest investments for both new and established businesses. It is often assumed that outdoor advertising is reserved for corporations, but about 70% of all OOH advertising supports local businesses. 

Local outdoor ads are extremely impactful and cost effective, with the lowest cost-per-impression ratio of any other method of advertising. Digital advertising is great too, but does not always target the right audience. Out-of-home advertising reaches a wide and diverse customer base, while also specifically targeting those in your local area. In fact, these formats can even work together thanks to location services and mobile data. 

Let BillboardsIn help you find success in spreading your business week information through a phenomenal outdoor advertisement today!