Living with chronic pain drastically decreases quality of life, and CBD products are becoming increasingly popular for temporary relief. Advertising your CBD oil or product and getting the word out about its benefits is important for ensuring your product’s success. Outdoor advertising methods — such as billboards, buses, benches, and kiosks — are among the most powerful options for marketing your business or product.
Digital marketing may seem like the way to go, but these ads may be restricted in certain states and areas where CBD, even hemp-based, are still illegal. Out-of-home advertisements reach a broad and diverse audience in the local area, and can even work with online advertising methods via geotagging and mobile data. Additionally, the Outdoor Advertising Association of America states that OOH ads are among the most effective ways to impact buyer decisions, with 70% of consumers who see an outdoor ad being influenced by it, and 58% of those people searching the web as a direct result of seeing the advertisement.
Some proprietors of CBD oil and/or products may avoid out-of-home ads due to assumed costs, but OOH advertising actually has the lowest cost-per-impression ratio of any other form of traditional advertising. Let BillboardsIn help you spread the word about your CBD oil and products by creating an amazing outdoor ad today!
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