Local Advertising Strategies for Charities

Helping people is some of the most rewarding work, but charities rely on the kindness of others to function. This is why spreading the word about your charity to those in the area is vital. Utilizing local out-of-home advertising methods, such as billboards, buses, and street furniture, is an excellent way to let people know about your nonprofit. 

Digital marketing is useful in many ways, but online ads do not always reach the right people. Out-of-home advertising is capable of reaching a broad, local audience. According to the Outdoor Advertising Association of America, approximately 70% of people who see an outdoor ad are influenced by it, and 58% will search the web as a direct result of seeing the ad. With the right OOH advertisement, community members will be influenced to help their neighbors. These physical ads can also work directly with online advertising via geotagging and mobile data, sending community members straight to your website or social media page. 

Let BillboardsIn help spread the word about your charity to your community by creating a stunning outdoor advertisement today!