Local Advertising Strategies for Children's Retail

Making sure your children have all the necessary resources is a parent’s biggest concern. This is why advertising your children’s retail store is vital to garnering new business — parents are always on the lookout for new places to shop. Out-of-home advertising is a great way to drive traffic to your business’ doorstep. Formats like billboards, buses, benches, and kiosks, are very impactful to the locals who see them.

While online advertising is useful, targeted digital marketing is not always the best method for driving traffic to your local business. Physical OOH ads, however, are highly influential. According to the Outdoor Advertising Association of America, about 71% of people who have seen an outdoor advertisement are influenced in their purchase decisions by the ad, and 58% search the web as a direct result of seeing it.

Let BillboardsIn help you garner new traffic for your children’s retail business by creating a stunning out-of-home ad today!