Local Advertising Strategies for Congressional Campaigns

Running for office is difficult, and getting the word out about your beliefs and views is paramount. Digital options are useful, too, but in a world where the political at times overwhelms the web, it’s easy to get lost in the fray. This is why outdoor advertisements — such as billboards, buses, and street furniture — can be such a powerful tool for your congressional campaign.

If you are already utilizing online ads, adding out-of-home advertising will greatly expand your current reach and number of impressions. These different formats can even work together via mobile data and location services to link the physical outdoor ad with digital advertising, which will help make sure that as many people see your campaign as possible. 

BillboardsIn can help you create an impactful OOH advertisement that will take your congressional campaign to the next level. These out-of-home ads may seem expensive, but they actually deliver the lowest cost-per-thousand impressions of any other type of advertising, meaning that they can make sure your campaign is the most well known it can be — for the lowest cost.