Local Advertising Strategies for Department Stores

Department stores have goods for everyone, but getting new customers to come to your store can be difficult if you’re not well known, but out-of-home advertising such as billboards, buses, benches, and kiosks are some of the most effective ways to garner attention to your business and attract potential customers. These OOH ads are not just for large corporations, though, and they can be very powerful tools for local businesses.

According to the Outdoor Advertising Association of America, 70% of people who have seen an outdoor ad say that it, and 58% say that they will search the web as a direct result of seeing the advertisement. Marketing to broad local audiences will drive more customers to your department store or website, and out-of-home ads can even work in combination with online advertising through technology such as geotagging and mobile data!

Let BillboardsIn make you a phenomenal outdoor ad today and make sure your customers have access to all of the great items that your department store sells!