Local Advertising Strategies for Drinking Age Reform

When it comes to spreading the word about any cause, advertising is vital. Drinking age reform is no different. The internet is a great way to reach people, but with the amount of people and campaigns that post or advertise daily, it can get overwhelming for those surfing the web. Outdoor advertising — such as billboards, buses, benches, and kiosks — is a great way to bring your drinking age reform campaign to broad and diverse local audiences. 

If you are already utilizing digital ad formats to their fullest extent, beginning to use out-of-home advertising can expand your current reach and impressions beyond targeted ads. These different formats can even work together via mobile data and location services to link the physical outdoor ad with online advertising.

BillboardsIn can create a memorable outdoor advertisement to will take your drinking age reform campaign to the next level. These out-of-home ads may seem expensive, but they actually deliver the lowest cost-per-thousand impressions of any other type of advertising, meaning that they can make sure your campaign is the most well known it can be — for the lowest cost.