Local Advertising Strategies for E-learning

While some thrive in schools, others benefit from a self-based learning experience. E-learning is valuable for these students who may have different ways of engaging with educational materials. E-learning programs can advertise their courses to wider audiences through the use of outdoor advertisements, such as billboards, buses, benches, and kiosks. These large-scale ads have a high impact on local audiences and can help drive business to your online learning program. 

More than half of all students in the United States use some form of e-learning each day, whether online tools or electronic home schooling. This means that there is a large demographic that may be interested in your e-learning tools or programs. You can reach this target audience through the use of out-of-home advertisements. 

According to the Outdoor Advertising Association of America, about 70% of those who have seen an outdoor advertisement are influenced by it, and 58% search the web as a direct result of seeing the ad. Outdoor ads are can reach many people due to their constant presence and scale. Out-of-home advertising is also very cost effective!

BillboardsIn can help educate you how to advertise your e-learning tools and programs.