Local Advertising for Electric Companies

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Local Advertising Strategies for Electric Companies

Choosing an electric company can be a tough decision for homeowners, and a great way to get your electric company’s name in consumers’ minds is to utilize outdoor advertising methods — like billboards, buses, and kiosks. Placing an OOH ad in an area with a large home-owning population can help drive clientele straight to your business.

While online ads can help your electric company, out-of-home ads are more effective for engaging passersby. According to the Arbitron National In-Car Study, approximately 71% of those who have seen an outdoor advertisement will later recall it. This means that those who see your billboard will remember your electric company’s name when they need to switch or choose providers. 

Let BillboardsIn help your electric company create shockwaves in your client base with effective OOH marketing.

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