Local Advertising Strategies for Esthetician Services

Appearances aren’t everything, but they certainly affect daily life — from first impressions to professionalism to confidence levels, being presentable is important to many people. Estheticians and their services can change peoples’ lives, and because of this, it is important that these professionals are advertising their services to those in their community. Out-of-home advertising, such as billboards, buses, benches, and kiosks, are a great way to market esthetician services to new potential clients.

Many believe that large OOH ads are too expensive, but with the lowest cost-per-impression ratio of any other form of advertising, estheticians who invest in an outdoor ad are sure to see results. According to the Outdoor Advertising Association of America, approximately 70% of those who see an outdoor ad are influenced by it. Esthetician services that advertise on physical out-of-home ads alongside their digital platforms will garner far more business than their counterparts.

Find clients in your area and make your esthetician services glow by allowing BillboardsIn to create a phenomenal outdoor ad today!