Local Advertising Strategies for Eyecare

All optometrists understand the importance of providing quality vision care services to the community. OOH advertising can help you expand your practice’s reach. While one may assume outdoor ad options are only effective for major corporations, OOH ads, such as billboards, bus, train, taxi, and kiosk ads, are excellent investments for local companies. In fact, 7 out of 10 outdoor ads are bought for local businesses.

While an online presence is important, digital ads are often ignored, skipped, or blocked. Local outdoor ads are typically large and draw the attention of local consumers. They’re also cost-efficient and can reach wider, more diverse audiences, which is especially important for eyecare. Additionally, if your eyecare service is already utilizing other advertising formats, the addition of local advertising to your digital or social ads can further expand your user reach. Outdoor ads will drive local traffic straight to your website to book their appointments.

Ready to increase the visibility of your eyecare services? Let BillboardsIn clear the path for you.