Eyelash services have become increasingly popular in the last few years, with the global eyelash extension market set to grow to over 4000 million USD between 2021 and 2026. This growing demand from millennials and Gen Z mean a greater need for more innovative marketing strategies for eyelash services. OOH advertising, including billboards, bus, train and kiosk ads, are a high-impact and low-cost method for reaching this expanding audience, particularly at the local level.
While an online presence is helpful, many find digital ads frustrating and are likely to skip or block them. Local outdoor ads aren’t as easily ignored, and can promote your business to a wide range of consumers in the area. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it — leading consumers directly to your website to book their next eyelash appointment.
Ready to create a new look with local advertising for eyelash services? BillboardsIn is here to help.
Gathering Your Options!
Sit tight, this may take a minute.