Local Advertising Strategies for Fashion

Fashion is one of the most significant forms of self expression. As an art form that attracts such a diverse range of people, it’s important to promote your fashion brand, business, or organization to a wide audience. OOH ads are the best way to maximize this target audience. There are a variety of local outdoor ad options for both new and established fashion brands. Outdoor ads are often associated with large national brands, however, 7 out of 10 outdoor ads promote local businesses. Whether you choose a billboard, bus, kiosk, train, or taxi ad, OOH advertising will help you spread brand awareness and extend your reach far wider than many other advertising methods.

If you are already utilizing digital ads, combining that with local OOH advertising will multiply your number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the Out of Home Advertising Association of America, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards are large and distinct, but they are also considered to be one of the least annoying ad formats today.

Ready to buy local advertising for fashion? Let BillboardsIn help you fashion the best OOH ad for you.