Local Advertising Strategies for Fine China

Fine china is an elegant and timeless addition to any household’s dinnerware collection. They are a beautiful investment, and one that is not made lightly. It’s imperative that your fine china business connects with the local community, so that those near you know who to turn to for all of their dishware desires. OOH ads are the best way to maximize this target audience. Outdoor ads are often associated with large national corporations, however, 7 out of 10 outdoor ads promote local businesses. Whether you choose a billboard, bus, kiosk, train, or taxi ad, OOH advertising will help you spread brand awareness and extend your reach far wider than many other advertising methods.

If you are already utilizing digital ads, combining that with local OOH advertising will multiply your number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the Out of Home Advertising Association of America, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards are large and distinct, but they are also considered to be one of the least annoying ad formats today.

Ready to buy local advertising for fine china? Let BillboardsIn help you dish out the best OOH ad for your business.