Local Advertising Strategies for Fishing

Fishing is not only an inexpensive and educational way to spend quality time with family and friends, but also an excellent method for catching fresh seafood while appreciating the great outdoors. As both a hobby and a lucrative occupation, fishing attracts a wide, diverse audience. OOH ads are the best way to maximize this target audience and increase your fishing company or organization’s visibility with those interested in the trade. There is an array of local outdoor ad options for both new and established fishing services. Outdoor ads are often associated with large national brands, however, 7 out of 10 outdoor ads promote local businesses. Whether you choose a billboard, bus, kiosk, train, or taxi ad, OOH advertising will help you spread brand awareness and extend your reach far wider than many other advertising methods.

If you are already utilizing digital ads, combining that with local OOH advertising will multiply your number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the Out of Home Advertising Association of America, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards are large and distinct, but they are also considered to be one of the least annoying ad formats today.

Ready to buy local advertising for fishing? Let’s reel in the best OOH ad for your fishing business or organization!