Local Advertising Strategies for Flooring

Flooring is an excellent way to transform and elevate one’s space, whether it be the home or workplace. Flooring is applicable to a wide and diverse audience, making innovative advertising for your flooring business essential to connect with your consumer base, particularly at the local level. While you have a lot of advertising options to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a low-cost, high-impact investment for both emerging and established flooring suppliers. Billboards and other outdoor advertisements are often associated with large companies. However, they are also a powerful tool for local businesses. In fact, 7 out of 10 outdoor ads promote local businesses. With outdoor advertising, brand awareness will surely increase in your surrounding community.

Though your flooring business may already be utilizing digital ad formats, local outdoor advertisements cannot be skipped, turned off, or ad-blocked in the same way online ads can. Adding outdoor advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your point of purchase, your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad.

Ready to buy local advertising for flooring? Let BillboardsIn help you floor the competition.