The purchasing power of women is ever-rising. Today, over 80 percent of purchases are made by women and over 50 percent of consumer wealth will belong exclusively to women in the coming decade. This growing consumer demand from the female market means a greater need for more innovative and targeted marketing strategies. OOH advertising, including billboards, bus, train, and kiosk ads, is a high-impact and low-cost method for reaching this expanding audience, particularly at the local level.
While an online presence is helpful, many find digital ads frustrating and are likely to skip or block them. Local outdoor ads aren’t as easily ignored and can promote your business to a wide range of consumers in the area. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it — leading passersby to your social media, website, or services for women.
Ready to break the glass ceiling with a mind-blowing advertisement today? BillboardsIn is here to help.
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