Local Advertising Strategies for Foster Care

Foster care agencies strive to connect children in need to exceptional caregivers. Foster care agencies are committed to finding safe, stable environments for children, which requires connecting with and establishing themselves within local communities. OOH advertising, including billboards, bus, train, and kiosk ads, is a high-impact and low-cost method for increasing your visibility, particularly at the local level. There is an array of local outdoor ad options for both new and established foster care services. Outdoor ads are often associated with large national brands, however, 7 out of 10 outdoor ads promote local businesses. Whether you choose a billboard, bus, kiosk, train, or taxi ad, OOH advertising will help you spread awareness and extend your reach far wider than many other advertising methods.

While an online presence is helpful, many find digital ads frustrating and are likely to skip or block them. Local outdoor ads aren’t as easily ignored, and can promote your business to a wide range of consumers in the area. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it — leading those in need to your agency.

Ready to foster meaningful connections between your foster care agency and the local community? BillboardsIn is here to help.