Local Advertising Strategies for Furniture

Furniture is the best way to elevate and transform any space, and there are a plethora of options to choose from for any personal style, aesthetic, or taste. Furniture can be enjoyed by a wide and diverse audience, making innovative advertising for your furniture business essential to connect with your large consumer base, particularly at the local level. While there are many advertising methods to choose from, out-of-home advertising– such as billboard, bus, train, and kiosk ads– is a cost-efficient, high-impact investment for both emerging and established furniture suppliers. Billboards and other outdoor advertisements are often associated with large companies, however, they are also a powerful tool for local businesses. 7 out of 10 outdoor ads promote local businesses. With outdoor advertising, your business's reach will surely expand in your surrounding community. 

Though your furniture business may already be utilizing digital ad formats, local outdoor advertisements cannot be skipped, turned off, or ad-blocked in the same way online ads can. Adding outdoor advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your point of purchase, your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad.

Ready to buy local advertising for furniture? You can bed on BillboardsIn.