Local Advertising Strategies for Gifts

Whether it be a birthday, anniversary, or holiday, gifts are the perfect way to commemorate any celebration. With so many gift-worthy reasons to celebrate throughout the year, it’s imperative that your business is utilizing the proper advertising so consumers know where to purchase presents for any occasion. Out-of-home advertising, including billboards, bus, train, and kiosk ads, is a high-impact and low-cost method for reaching such a wide and diverse audience, particularly at the local level. Regardless of whether your business is emerging or established, OOH advertising is a powerful tool and worthwhile investment.

If you are already utilizing digital ad formats, combining that with local OOH advertising will multiply your number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. In fact, according to the Out of Home Advertising Association of America, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. 

Ready to buy local advertising for gifts? Let BillboardsIn unwrap the best OOH ad for you!