Local Advertising Strategies for Glasses

Over 60% of adult Americans wear prescription eyeglasses. As a product with an ever-present demand, it’s imperative that your glasses business is utilizing the proper advertising to maximize your target audience, particularly at the local-level. Out-of-home advertising is the best way to increase the visibility of your business. Outdoor ads are often associated with large national corporations, however, 7 out of 10 outdoor ads actually promote local businesses. Whether you choose a billboard, bus, kiosk, train, or taxi ad, OOH advertising will help you spread brand awareness and extend your reach far wider than many other advertising methods. 

While having an online presence is important, many digital advertisements are skipped or blocked. Local outdoor ads aren’t as intrusive and can’t be so easily ignored. Not to mention they can expand your reach to a wide array of potential consumers in the area. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it. With an OOH ad, consumers in the area will know exactly who to turn to for all of their vision care needs.

Ready to buy local advertising for glasses? BillboardsIn will envision the best OOH ad for you!