Local Advertising Strategies for Grass Roots Advocacy

If you are involved in grassroots advocacy, then you understand how important it is to spread the word about your cause. That is what makes local advertising for grassroots advocacy important. There are many choices for local advocacy platforms, all of which are fantastic options for both new and established platforms. While large local outdoor ads are often associated with very large national brands, 7 out of 10 outdoor ads promote local businesses. They are a very powerful tool for local businesses, including your platform for grassroots advocacy.

If you are already utilizing digital ad formats, combining that with grassroots advocacy advertising will greatly expand your current reach and number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase or decision in this case. Billboards stand out, but they are also considered to be one of the least annoying ad formats today.

When considering advertising, cost is one of the most important deciding factors for grassroots advocacy. Small and local organizations don't have as much to spend on advertising as other large companies do. Outdoor ads deliver the best value, in terms of cost-per-thousand impressions, of any type of advertising, even digital. Ready to buy local advertising for grassroots advocacy? Let BillboardsIn help you make a truly amazing outdoor ad today.