Local Advertising Strategies for Home Builders

Are you considering local advertising for home builders? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and street furniture - are a smart and worthwhile investment for home builders. Local home builder ads are extremely beneficial. When out-of-home is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Therefore, they are also a powerful tool for local businesses. In fact, 7 out of 10 outdoor ads promote local businesses.

Local outdoor advertisements cannot be skipped, turned off, or ad-blocked. As advertising technology has advanced, so has the technology to skip it. DVRs allow people to bypass commercials. Ad Blockers can be installed on web browsers. With local outdoor ads, this isn't an issue. Local out-of-home reaches consumers away from home, closest to the point of sale. Even though the average consumer spends 70% of his waking hours away from home, only about 4% of all media is spent on out-of-home advertising. After being exposed, 66% of all smartphone actions are direct to the brand, while 57% of all actions occur within two days of the last exposure to the outdoor ad.

If you are already utilizing other advertising formats, purchasing and adding local home builder advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Also, 57% of people who engage with an out-of-home advertiser on their phone are new or lapsed customers. Ready to buy local advertising for home builders? Let BillboardsIn help you create the ideal outdoor ad.