Local Advertising Strategies for Literacy Education

Are you considering local advertising for literacy education? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a smart and worthwhile investment for both fledgling and established literacy classes. Local ads are extremely beneficial. Billboards and other outdoor advertisements are often associated with huge brands. However, they are also a powerful tool for literacy education. In fact, 7 out of 10 outdoor ads promote local businesses.

Local outdoor advertisements cannot be skipped, turned off, or ad-blocked. As advertising technology has advanced, so has the technology to skip it. DVRs allow people to bypass commercials. Ad Blockers can be installed on web browsers. With local outdoor ads, this isn't an issue. Imagine how many passersby could be enticed by the opportunity of flexibility with local ads for literacy education

If you are already utilizing other advertising formats, purchasing and adding local advertising for literacy education to your marketing mix is an easy way to extend your current reach. You can even direct people to your website, the point of purchase, which is ideal for literacy classes. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Ready to buy local advertising for literacy education? Let BillboardsIn help you create the ideal outdoor ad.