Local Advertising Strategies for Non-Profits

Are you interested in knowing more about local advertising for nonprofits? There are myriad choices for local outdoor advertising and they all are fantastic options for both new and established nonprofits. Large local outdoor ads are often associated with very large national brands. In reality, 7 out of 10 outdoor ads promote local businesses. They are a very powerful tool for local businesses and your nonprofit.

If you are already utilizing digital ad formats, combining that with local nonprofit advertising will greatly expand your current reach and number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards stand out, but they are also considered to be one of the least annoying ad formats today.

When considering advertising, the cost is one of the most important deciding factors for nonprofits. Small and local nonprofits don't have as much to spend on advertising as other large companies do. Outdoor ads deliver the best value- in terms of cost-per-thousand impressions-of any type of advertising, even digital. Ready to buy local advertising for your nonprofit? Let BillboardsIn help you make a truly amazing outdoor ad.