Local Advertising Strategies for Pharmacy

Are you curious about local advertising for pharmacy? While you have tons of options, billboards and other out-of-home advertising formats - train, bus, taxi, and kiosk ads - are a great investment for new and established pharma businesses. Large outdoor ads are often associated with worldwide brands. Interestingly, they are also a very powerful tool for local pharmacy. In reality, 7 out of 10 outdoor ads promote local businesses.

As advertising technology has advanced, so has the technology to skip it. Ad Blockers can be installed on web browsers. DVRs allow people to bypass commercials. Local outdoor advertisements cannot be turned off, skipped, or ad-blocked. It cannot be ignored. Local out-of-home advertising engages consumers and 70% of consumers say out-of-home advertising is very, or somewhat likely, to influence a purchase.

If you are already utilizing other ad formats, the addition of local pharmacy advertising to your social media or digital ads can greatly expand your current reach. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. You can even use billboards to direct people to your website or app. Ready to buy local advertising for pharmacy? Let BillboardsIn help you find a cure for the perfect outdoor ad.