Local Advertising Strategies for Retail Stores

Are you interested in knowing more about local advertising for retail stores? There are myriad choices for local outdoor advertising and they all are fantastic options for both new and established retail stores. Large local outdoor ads are often associated with very large national brands. In reality, 7 out of 10 outdoor ads promote local businesses. They are a very powerful tool for local businesses and your retail store.

If you are already utilizing digital ad formats, combining that with local retail store advertising will greatly expand your current reach and number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards stand out, but they are also considered to be one of the least annoying ad formats today.

When considering advertising, the cost is one of the most important deciding factors for retail stores. Small and local retail stores don't have as much to spend on advertising as other large name brand stores do. Outdoor ads deliver the best value- in terms of cost-per-thousand impressions-of any type of advertising, even digital. Are you ready to purchase local ads for your retail store? Allow BillboardsIn to assist in creating the perfect outdoor ad today.