All About Movie Billboards

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Today, we are going to be talking all about movie billboards. With new movies coming out every week, finding a way to make yours stand out is crucial. One of the best methods for making movies stand out is by implementing movie billboards. Movie billboards are often witty and leave the billboard viewer interested in more information. They may watch a preview after seeing the billboard or even look up showtimes and buy tickets. With every movie differing from the next, there are endless options on creating great movie billboards.

Billboard advertisements for The Grinch in 2018 were placed in some of the largest cities in the United States, each with a customized message the relates to the city. These messages featured phrases that were relevant to the city they were placed in. By using specialized messages, members of each city felt a personal connection to the movie. In turn, the emotional response resulted in more ticket sales, specifically in adults. This marketing campaign shows the strength of movie billboards and why they work so well.

 

Ant-Man makes a larger than life impact on this movie wall This billboard plays off of the plot of the movie by placing Ant-Man on what appears to be a ginormous light switch.

In reality, this is supposed to represent how tiny Ant-Man can get compared to an average sized light switch. Although the name of the movie is relatively self-explanatory, this billboard leaves the viewers interested in what superhero abilities Ant-Man possesses in his new movie. By capturing plenty of attention with this massive billboard, advertisements such as these attract the eyes of thousands of people a day.

This Independence Day: Resurgence billboard appears to have a large hole in it. After catching the viewer’s attention with this trick, the strong bold message is shown to promote the movie. The large “hole” is used to censor the word that is supposed to be located below it.

Using billboard tricks such as this works well because it differs from a typical billboard. Due to the fact that most billboards only have about six seconds to catch drivers attention, this specific advertisement demands more attention to notice that the hole is not real and also covers up a word. In turn, movie billboards featuring eye-catching elements draw more attention and increase the number of viewers that think about the billboard even after passing by.

Times Square in New York City has around 380,000 visitors each day, making it one of the busiest places in the world and a great place to put movie billboards. Using this prime location, Batman v Superman: Dawn of Justice took advantage of the massive pedestrian numbers and used four large billboards to promote their movie.

With the billboards being located only slightly above eye level, they are one of the first advertisements that pedestrians look at due to the convenience of their location. Marketers looking to increase impressions can place advertisements in other busy locations such as this to get millions of views a month, which in turn, results in more ticket sales for your movie.

Now that you are informed all about movie billboards, direct yourself to BillboardsIn to begin your movie advertising campaign today!