Billboards for Caterers

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The catering industry has grown tremendously in recent years. According to the International Caterers Association, nearly 70% of catering companies grew in 2023. With such a large percentage of caterers experiencing revenue growth, it’s important to maintain that momentum, particularly through advertising.

Regardless of whether your catering business is emerging or established, you can benefit from local outdoor advertising. Billboards, specifically, are eye-catching, memorable, and have the power to drive consumers straight to your website to book your company for their next event.

If you’re a caterer looking to take your business to the next level, here are four tips for creating the best billboard advertisement for you.

Pick the Best Location for Your Target Audience

Billboards are only effective if seen by a wide audience. Placing your advertisement in high-traffic areas will ensure consumers in the local community learn what your establishment has to offer.

Furthermore, choosing a spot near office buildings, event spaces, and community or sports venues will help consumers remember you when they’re looking to cater their next event at any of these locations.

Entice with Simplicity

The best ad campaigns tempt consumers into wanting to learn more. With food advertising, a simple ad will get your point across far better than listing entire menus or services in tiny font.

Keep your billboards at seven words or less and with one or two visuals, so people get just a taste of what you can do.

Show Off Your Product

It may seem obvious, but a billboard for catering would be incomplete without a mouth-watering photo. An image of an irresistible platter will appeal to your audience’s senses, show people the quality of your product, and demonstrate what makes your brand unique from the next catering company.

Include a Call to Action 

Finally, incorporating a short website URL or social media handle into your design will encourage your audience to engage with you further. Potential customers will then know where to go to hire your catering business when the time comes.

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While digital campaigns are valuable, they’re even more so when reinforced by physical campaigns. 

Invest in local outdoor advertising with BillboardsIn and watch your business grow!