Billboards for Entertainers
Practically everyone consumes some form on entertainment, from music, TV, and movies to the many forms in between. In entertainment, you are the product you’re selling, and it doesn’t matter whether you’re a musician, actor, DJ, or dancer: getting your name out in the world is crucial for coming to success in such a highly competitive industry.
This is why creating a billboard campaign for yourself may be a great choice to spread the word about yourself and your art. You can not only get your name in the minds of many local people, but also draw more interactions with your entertainment in a cost-effective manner.
The entertainment industry is made up of many groups, such as musicians, actors and actresses, dancers, newscasters, professional sports players, and more. Entertainment is vital for reducing the stresses of daily life and connecting with the community of people around you.
Exposure type
Did you just drop a new album and are looking to get the word out? Are you an actress looking for work and opportunity in a new town? Being able to pinpoint exactly what you are trying to advertise (whether it’s yourself or your art) will help in creating a unique and effective OOH ad.
Location
Ensuring that your outdoor advertisement will be in a location with a lot of traffic and possible impressions is extremely important. It is also important to consider the demographics that will be exposed to the ad—the demographic makeup of an area can affect how they will interact with you as an entertainer.
Incorporate personal brand
As an entertainer, cultivating a “personal brand” allows people to make connections between you and your work, and making sure that this brand is consistent and reflected in your out-of-home advertisement will help consumers get to know who you are through your OOH ad, even just in passing.
Include a photo or headshot
By putting yourself on the ad, it lets people connect with you before they ever consume your media, and encourages them to do so.
Links or QR codes
Linking directly to your personal website or social media with a short, catchy url or QR code will allow people to quickly access your work or information in high-traffic areas such as cities or highways.
Out-of-home advertising and billboard campaigns are a great way for entertainers to spread the word about their work, and to gain new followers or fans.
Get started now on BillboardsIn.com, or find us on Facebook, Instagram, or LinkedIn for more information.
