Billboards for Interior Designers

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For interior designers who are looking to advertise their business, billboards are an excellent mode for advertising. Whether digital or traditional, billboards are still among the most effective ad formats in the 21st century, as they are large, distinct, and attract the attention of consumers. Here are some more reasons to consider investing in billboard ads for your interior design business.

Why Billboards?

When it comes to buying ads, the two most important factors any business will have to consider are how much their ads will cost, and how many impressions their ads are projected to receive. The rationale is simple: You want to spend the least amount of money to generate the most impressions possible. In terms of cost-per-thousand impressions, billboards rank as the most cost efficient ad format, even when digital advertising is included. Billboards cost between $3 to $6 per impression, the lowest of any ad format, according to the OAAA. 

The reason billboards are the most cost efficient ad format is because of their physicality. They are large, visually distinctive, and are set up in optimal locations with heavy traffic or large crowds. Not only this, but billboards also can’t be skipped, turned off, or blocked. Billboards are often difficult to ignore. Even though we exist in an increasingly digital world, 96% of consumers are still exposed to outdoor ads, and 71% of consumers see outdoor ads regularly. Since billboards aren’t targeted media, they also reach a wide and diverse audience instead of focusing only on a single demographic, increasing the reach of your interior design business.

Designing Your Ad

First, your billboard must include basic information. The name of your business, and your website or phone number or both, and the billboard should identifiably and clearly be an advertisement for interior design. These are the essentials that any ad needs to be successful. You wouldn’t want a consumer to be impressed with your a but not know how to contact your business, or to see the billboard and not understand what is supposed to be advertised. 

Aside from including basic information in your ad, you also will want to make your ad distinguishable from ads from similar businesses. Your ad’s distinctiveness can come from its visuals, its slogan, or both. In order to make your ad distinctive, it helps to think about what makes your business unique. How does your interior design business stand out from the others? And how can you convey this in your billboard advertisement? Once you’ve answered these questions, then you’ll be ready to create an ad that will reign in any and all potential customers.

Billboards are an excellent medium for advertising your interior design business. To begin making a stunning outdoor ad, check out billboardsin.com now to get started.