Billboards for Law Firms

Life isn’t always simple; sometimes people need an expert to help with some of the trickier aspects of life that pop up—especially when it pertains to the tedious and complicated details of the law. Lawyers can be found for a wide range of legal needs, some of the most popular ones in the U.S. being family custody, personal injury, and divorce.

As of 2022, there are over 439,000 law firm businesses in the U.S. Consumers and businesses seeking legal help have a lot of options of who to choose as a lawyer, so it is important to give the public every opportunity to know of and choose your law firm. One way to do this is by clearly displaying your law business on an out-of-home advertisement like a billboard. Below we’ll show you why picking this form of advertising can be the perfect choice for your firm.

Why Advertise Your Law Firm with a Billboard?

There are a wide range of reasons why using a billboard advertisement is a smart choice for advertising your legal business.

One that we touched on above is that the market has a lot of competitors; there are 1.3 million lawyers practicing in the U.S. today. With so many possible options a person has to choose from, a lawyer will want to do their best to make themselves and their firm stand out. Making your name known to people is very important for gaining new customers. A big and bold billboard that has easy-to-remember info is a great way to capture people’s attention and stay in the mind of someone who currently needs legal help or may need it in the future (or who knows of someone who needs help!).

Many people may not know of a specific lawyer they want to hire already; it was reported that 57% of people looking to hire a lawyer do their own independent search. This means that many people are actively looking for someone to hire, so it’s important to encourage them to remember and pick you.

And it should be mentioned that billboards in particular have great ROI (return on investment) rate; for every $1 spent on billboard advertising, businesses tend to see $5.97 in sales (which is a staggering 597% rate of return). Additionally, out of home ads have a low CPM (cost per thousand views); while the CPM for advertisement formats such as podcasts, television, and print are in the $6-39 range, the CPM for billboard ads is only around $2-7.

How to Design an Effective Law Firm Billboard

There are quite a few strategies you could employ when designing your board. However, there are some specific design elements that you may want to keep in mind.

Always consider readability; it is likely that a large portion of your viewers are drivers who don’t have much time to look at and process the information on your board. One metric to consider is the 3-second rule, where you assume that your reader has only 3 seconds to process all of the info on your board.

With this in mind, key words are very important to focus on. Clearly show what your law firm is about, as well as your name (and potentially a slogan, one that’s easy to remember after viewing for only a few seconds!) in as few words as possible. You may also choose to include a phone number and/or website for the portion of viewers who can see it long enough to write it down.

Conclusion

No need to wait any longer—visit billboardsin.com today to check out which options work best for your law firm!