Billboards for Local Advertising

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A much-overlooked marketing medium for local advertising is billboards. Billboards are a great way to make a big impression in your area! Out-of-home (OOH) is an effective local media. About 7 out of 10 OOH ads promote local businesses. Including the community in your advertisements creates excitement around your brand and builds consumer loyalty. Today, we are looking at the benefits of local advertising for your brand!

Make it Personal

Focus your billboards on locals. Play off of local sports teams, figures, and landmarks. Use local slang or events to boost the connection people feel with your billboard advertisement. Connecting your advertisement to the locals gives your brand a sense of belonging in the community. Create your local advertisements to reflect the people in the area. Consumers will respond more positively and remember your ad when they feel a personal connection.

 

Build a Loyal Audience

Local advertising is vital for getting your name and product or services to the community. Using a billboard to highlight your company is an effective way to target the most consumers and build a loyal consumer base. Local billboards allow you to create a visual statement in a community.

Billboards accompanied by other marketing methods such as TV and radio ads, social media and newspaper ads create a buzz around your brand. According to OAAA, adding OOH to other campaign advertising increases mobile 316%, social media 212%, traditional TV by 18% and Radio by 45%. Positive and consistent branding builds consumer loyalty!

 

Billboards Work!

Billboards get your name out there and work for local advertising! By putting up local billboard advertisements, your dollar goes a long way. Outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio. Billboards also drive sales.

Nearly three-quarters of billboard viewers shop on their way home from work, more than two-thirds make their shopping decisions while in the car, and more than one-third make the decision to stop at the store while on their way home – all times when billboard advertising has the opportunity to be influential. Billboards for local advertising is a great way to connect to your community and drive local business!

Drive local success with billboards for local advertising! Check out BillboardsIn to get your local billboard campaign started.