Billboards For Retail Stores

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When you travel down the road, how many billboards for retail stores do you usually see? If you are like the rest of us, the answer is probably a lot. And this is for good reason! There are over 3.5 million retail stores in the U.S. alone and some of the most popular include Walmart, Kroger, CVS, Home Depot, and Target. Retail stores use billboards to advertise nearly 2.6 trillion dollars worth of goods that are sold in the retail space each year. Let’s take a look at some of the reasons billboards for retail stores work so well.

Call to Action

Billboards, if designed correctly, can present a call to action that will increase sales at your retail store or on a specific product in your store. A call to action is a message that offers something that will prompt customers to buy your product as soon as possible. Examples of this would be limited time sales, events, or products. Due to the time constraint, customers are likely to take action as a result of viewing your billboard in order not to miss out on your limited time deal. A call to action is a great way to make use of billboards for retail stores.

Convenience

What do we mean by convenience? Well, according to The Arbitron National In-Car Study:

  • 72% of billboard viewers frequently or sometimes shop on their way home from work
  • 68% frequently or sometimes make their shopping decisions while in the car
  • 38% make the decision to stop at the store while on their way home

The numbers speak for themselves in that when consumers are already out driving, they are far more likely to shop after they see a billboard. Businesses can make the most out of this by placing billboards for retail stores on a roadway that gets busy during afternoon rush hour. Potential customers may already sitting in their cars during slow-moving traffic, and a well-placed billboard can remind the customer to pick up groceries or other necessities while they are on their way home.

Cost

When considering advertising, cost is always a factor. Luckily, billboards are very cost effective! According to the OAAA,  for every $1 spent on out-of-home (OOH) media, approximately $2.80 in sales result, compared to only $2.41 for print and $2.43 for TV. OOH provides the most cost-effective reach at the lowest CPM’s in advertising. At a range of $3.38-$8.65 per thousand impressions nationally.

Now that you know why billboards for retail stores work so effectively, you can head over to BillboardsIn to begin your OOH campaign today!