Billboards in the Suburbs

Even though the first billboard leasing was way back in 1867, billboards, whether traditional or digital, are still among the most effective modes of advertising in the 21st century. Large, colorful, and distinct, billboards are nearly impossible to ignore. Due to their enormous size, billboards tend to be associated with large national corporations. However, local advertisers invest in billboard advertising the most, with 7 out of 10 billboard ads promoting local businesses. With many locations and price-points available, starting a billboard ad campaign outside of local suburban communities can be an effective and lucrative way to market your business.

Impressions

When advertising in the suburbs, you want to get as many people as possible to see your ad. One major benefit of billboards is that they can’t be skipped, turned off, or blocked. They’re even difficult for most consumers to ignore. 96% of consumers see outdoor ads, and 71% of consumers are exposed to outdoor ads regularly. Billboard advertising doesn’t target any one specific demographic, meaning billboard ads are able to reach a wider and more diverse audience than most other advertising media. Billboard advertising also gives credibility to your brand. Consumers perceive traditional advertising as being more trustworthy than non-traditional advertising, with billboards having the highest level of trust among consumers at 82%.

Cost

The most important factor many businesses have to consider when buying advertising is cost efficiency. If possible, business owners hope to have a little bit of money go a long way, putting cheap ads in front of a throng of consumers. In terms of cost-per-thousand impressions, billboards rank as the most cost efficient ad format, even when including digital advertising. According to the OAAA, billboards cost $3 to $6 per impression, the lowest of any ad format. Billboards help local advertisers reach consumers for 80% less cost than local TV ads and for 50% less than local radio advertising. Since billboards are such an efficient advertising medium, they also excel at promoting consumer interaction through influencing purchase decisions.

Your Local Community

As a local advertiser, you want people from the local community to be interested in your business. Billboard ads are cost-effective and reach a wide audience, and they’re also effective when it comes to bringing consumers to your website or store. Out-of-home ads are especially effective if you’re trying to bring consumers from a particular location to your store, which is why billboard advertising in the suburbs is such a great idea. 89% of Americans drive private vehicles and drive roughly 200 miles per week, so billboard ads excel at reaching as many local consumers as possible. Additionally, 32% of consumers have visited a retailer they saw on a billboard later the same week, which means billboards will bring local consumers to your store, and fast. Other forms of out-of-home advertising shouldn’t be counted out either, as bus ads and street furniture ads, although they reach fewer consumers, are similarly effective.

Billboards are an excellent medium for attracting future customers to your local business. To begin making a stunning outdoor ad, check out BillboardsIn.com now to get started.