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Client Spotlight: The DOOR

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Addiction can leave people in very low places, and it’s important to be supplied with resources during times of recovery

Today on our Client Spotlight, we’re going to be taking a look at a business that does just that 

Background

DeKalb Open Opportunities for Recovery (The DOOR) began in 2015 as an initiative of Stand, Inc

The business is based out of Decatur, Georgia, and provides a wealth of services that assist individuals with getting back on their feet in the wake of addictions, such as drug and…

Why Billboards?

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Considering advertising options can be tricky, stressful, or just straight-up confusing, especially for small businesses There are so many options—like advertising online, on TV, or even on the radio,—and figuring out what’s best for you is a really tough decision 

The good news is: we’re here to help you achieve all of your advertising dreams (and, hopefully, much more) with the perfect billboard for your business 

As billboard nerds, we’re a little biased, but we’ve got out of home advertising down to a T and here’s why billboards are a stellar…

How to Make the Most of Your Billboard

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To get the most out of your billboard, consider utilizing some of these great tactics 

Our blog has explored the incredible nuance that makes up the great art of billboard creation Technically, anybody can put together a billboard; the true challenge is finding ways to get the best ROI Getting your billboard posted of course costs money, but the investment is well worth it in the long run if the billboard is optimized 

Using a QR code is a great call-to-action for passersby in walkable areas where they can stop…

Client Spotlight: BBQ Authority

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BBQ Authority is your one-stop-shop for everything barbecue related BBQ Authority launched in 2015, and now they have an expansive website, along with a brick-and-mortar location in Lisle, Illinois 

They offer a wealth of products ranging from sauces, rubs, premium and luxury grill sets, ovens, and much more Let’s explore this expansive business, because no matter who you are, there’s something special waiting for you at BBQ Authority (more…)

Tobacco Billboards: History of Restrictions & Tactics

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Tobacco billboards have been present since the beginning of out-of-home marketing

When looking at vintage billboards, you’ll most likely come across a multitude of artwork that showcases tobacco products Tobacco was up front in everyone’s face during the mid-20th century You’re probably familiar with the aesthetic of those ads—often a beautiful woman and/or man holding a blazing cigarette with a happy-go-lucky smile on their face 

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Beauty Industry Billboards

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The cosmetics industry is ever-changing From new skincare products to new makeup trends, it seems like there’s always something new going on

A few years ago, it was bold, thick eyebrows and matte liquid lipstick (and Anastasia Beverly Hills DIPBROW had quite the moment) Now, it seems that eyelash extensions are hotter than ever, not to mention all of the other microtrends of the past few years like fake freckles, dramatic blush,…

Client Spotlight: Trim Tech

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Today on our Client Spotlight, we’re going to be taking a look at Trim Tech, a company that provides efficient cannabis production services in California, Oklahoma, Washington, Massachusetts, Oregon, and—most recently—Michigan

In the cannabis industry, hand trimming has been the go-to method for preparing the plants for consumers It’s an incredibly time-consuming process and just simply isn’t efficient enough for large-scale cannabis farms

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Billboards in Europe

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Today, we’re going to be taking a look at European billboards and some of the trends that are present within them 

In Milan, Italy a billboard promoting insecticide took an interesting approach

Orphea4D is an insect spray that assures consumers that insects will die upon coming into contact with its potency

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Romantic Billboards

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Billboards are a great way to express a great declaration of love for that special person in your life Whether that’s a romantic partner, a friend, or even a family member, billboards have been used to celebrate Valentine’s Day, anniversaries, or even propose 

With Valentine’s Day coming up just next week, it’s the perfect time to take a look at some of our favorite romance-themed billboards and why they work so effectively 

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Highway v. Intersection Billboards

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Location is an important factor to consider when reserving ad space—demographics, vicinity to the business being advertised, and cost are all common to think about when choosing your ad space But when you’re actually designing the ad, consider whether it’s on the side of a highway, or right on the corner of a busy intersection—this will affect how much time the viewer will have to take in the information on your ad 

In the past, this blog has featured articles that stress the importance of creating billboards that aren’t cluttered with information, and that still holds…