Golf Course Ads
You’re likely already familiar with traditional OOH (out-of-home) advertising formats, such as billboards, bench ads, and bus wraps. These advertisements are excellent for catering to a variety of different people and their interests—but as OOH grows, new and highly targeted formats have emerged, which allow advertisers to get their message in front of a specific set of viewers. An excellent new example of this is golf course ads!
How Do Golf Course Ads Work?
Your first question is probably “what on earth are golf course ads?” Well, these are ads that display on digital screens inside of golf carts. The screens run when the cart is actively driving, and each ad runs for 30 seconds at a time. Ads can be displayed on different screens on the monitor (such as the home screen, music screen, and sports screen), and they can be static or utilize audio and video. On average, a client’s ad will display once per hole.
Who Should Take Advantage of Golf Course Ads?
To determine whether or not your business is a good fit for a golf course ad, it’s important to look into the demographics of who are most likely to encounter these ads. Around 72% of golfers are male, and the average age of a golfer in the U.S. is around 45 years old (however, golf is growing in popularity among younger people as well). Information like this can be used to determine products and services popular among this group of people; men tend to spend more as they get older, and examples of what they may be purchasing include alcoholic products, goods used for other recreational activities (such as fishing or camping), and finance/retirement related services. However, these are just a few examples of a plethora of potentially lucrative advertisements to consider!
Why Should I Use This Ad Format?
There are many reasons why advertising via golf course screens is a great choice for your business. One is because of its tight demographic; as mentioned above, the average characteristics of the viewers of golf course ads is relatively specific and consistent. By narrowing down your potential consumers, you can, in turn, narrow down their interests—helping you to advertise directly to those most likely to engage with your products and services.
Additionally, you can take advantage of location-based advertising; after you have selected the specific golf course where your ad will be displayed, you can craft your ad to directly cater to residents of the area.
To Wrap it All Up
Golf course ads are a new and innovative way to advertise to a targeted demographic—swing on over to billboardsin.com today to learn more about these and other OOH ad offerings!
