Blog

Are Billboards Effective?

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When businesses are looking to advertise, it’s very important for them to find avenues for advertising as effectively as possible This is particularly true for businesses that are operating on tight marketing budgets, which will need to market themselves efficiently And what does efficient advertising look like? It means spending as little money as possible to reach a multitude of consumers, and getting those consumers to then learn more about your business and purchase your business’ goods or services There are, however, many modes of advertising, all of which look enticing and promising but are not equally…

Client Spotlight: CAFI

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In 1964, President Lyndon B Johnson passed the Economic Opportunity Act, which sought to fight against poverty across the nation by putting in place systems to aid impoverished and low-income communities In doing so, thousands of Community Action Agencies (CAAs) were created nationwide 

One such CAA is CAFI, or Community Action for Improvement, Inc Established in 1966, CAFI has been serving Georgia residents over the past six decades, including the communities of Carrollton, Coweta, Heard, Meriwether and Troup counties Their mission is to help create communities in which residents can support themselves and their neighbors, ultimately…

Romantic Billboards

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The season of love is upon us, and as Valentine’s Day approaches, the pink, red and heart-shaped branding will be at a maximum Utilizing the holiday to your advantage is a great way to draw the local hopeless romantics to your business, and secure new customers BillboardsIn has chosen 5 effective and romantic outdoor ads that we’re simply in love with to help step up your game for Valentine’s Day advertising 

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How to Make Your Billboard Stand Out

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As one of the most effective marketing strategies today, out-of-home advertising is an excellent format for increasing the visibility of your business Through outdoor ads, businesses have a variety of options, including buses, benches, kiosks, and billboards Unlike digital ads, local outdoor advertisements in high-traffic areas will reach a wide array of locals and tourists alike without being blocked, skipped, or ignored In fact, according to the Outdoor Advertising Association of America, outdoor ads influence approximately 70% of their target audience

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Billboards for Small Businesses

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Billboards are perhaps the most impressive form of advertising From gigantic roadside signs to expressive, neon-lighted digital billboards in the heart of a city, billboards are towering and capture the attention of passersby But how feasible are billboard advertisements for small businesses?

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Advertising During Q1

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As we roll into the new year, it’s important to start thinking about your advertising journey for 2024—that is, if you haven’t already While your entire marketing plan matters, from social media and digital marketing to larger physical ads, out-of-home advertising and billboards can make or break a successful year Start out strong with engaging ads that help your business gain more sales and revenue

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Billboards for Gen Z

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Comprising approximately 21% of the US population and nearly half of the nation’s total spending, Gen Z is a driving economic force Today, Gen Zers range from ages 11-26 and are only expected to grow in spending power as the generation matures 

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Locations for Outdoor Advertising

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When advertising, it’s important to consider where you want your advertisement to be placed After all, you don’t want to spend the time and money on creating an advertisement that no one is going to see That is why we’ll discuss the best locations for billboards, so you can get the highest return on investment (ROI) possible

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Small Town Advertising

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The United States is teeming with small towns Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities Of those individuals, nearly 80% live in towns with fewer than 5,000 residents

There is tremendous potential in advertising to smaller communities Below are just a few of the many benefits distinguishing small town ads from campaigns in major cities

Competitive Advantage

There is an undeniable advantage in connecting with a local audience Word spreads faster through less populated communities, particularly when your message is strong and resonates with local…

Our Favorite Ads of 2023

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As 2023 wraps up, we’ve been looking back at some of the ad campaigns we’ve helped our clients put up this year, and reflecting on the ads that really stopped us in our tracks Here are some of our favorites from 2023, in no particular order 

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