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Billboards in Rural Areas

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Billboards have a long history, with the first billboard having been leased way back in 1867, and whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations, yet local advertisers invest in billboard advertising the most, as 7 out of 10 billboard ads promote local businesses Starting a billboard ad campaign in your local rural community is an effective and lucrative way to market your…

Billboards in the Suburbs

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Even though the first billboard leasing was way back in 1867, billboards, whether traditional or digital, are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations However, local advertisers invest in billboard advertising the most, with 7 out of 10 billboard ads promoting local businesses With many locations and price-points available, starting a billboard ad campaign outside of local suburban communities can be an effective and lucrative way to market…

What Are Impressions? And Why Do They Matter?

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Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882

Put simply, an impression describes the act of a person viewing your ad It’s most often used in digital marketing, defined as when a person uses a website and the advertisement is loaded and visible Each time your ad loads counts as an impression Impressions aren’t especial to digital marketing, as they also describe anytime a person encounters an out-of-home (OOH) ad For instance, an impression includes any instance of a person encountering a roadside billboard ad Here is what makes impressions important…

Out-of-Home Glossary

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If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start Luckily, we’ve created a glossary of relevant terms so that you don’t have to!

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Advertising vs Marketing

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Advertising and marketing are two terms often used interchangeably However, they are processes with distinct objectives and functions Though marketing and advertising are undeniably related, it’s important to also understand what makes them different, so you can better approach and utilize their functions

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Out-of-Home for Beginners

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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising

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Billboards In Major Cities

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Even the best out-of-home ads are ineffective unless they’re seen by a wide audience When purchasing a billboard, location is a key factor to consider, and choosing to advertise in a major city is an excellent way to ensure your message reaches consumers

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Billboards for Interior Designers

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For interior designers who are looking to advertise their business, billboards are an excellent mode for advertising Whether digital or traditional, billboards are still among the most effective ad formats in the 21st century, as they are large, distinct, and attract the attention of consumers Here are some more reasons to consider investing in billboard ads for your interior design business

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Featured Client Spotlight: Northumberland County, Virginia

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Northumberland County, Virginia is one of the oldest counties in the state, and thanks to its rich history and countless activities, it’s a great place to visit, especially for those looking to relax and unwind 

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Billboards for Pet Stores

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There are tens of thousands of pet store establishments in the nation, and over 60% of American households are home to at least one pet—though often many more

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