Digital natives are the generations brought up alongside the age of the internet and the digital landscape—Generation Z being the truest form of this Advertising has become increasingly tricky for this generation, particularly on the social media and digital landscape
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In a world full of digital distractions, the mall is a gateway that allows advertisers to influence consumers directly Typical struggles with outdoor advertising fall away here as consumers flood into malls with one thing on their minds: shopping This environment breeds the perfect advertising sphere as shoppers are in purchase-orientated mindsets, one bold advertisement away from their next big purchase Printed advertising has more to compete with these days, such as digital advertising, but these bustling hubs of purchasing activity are places where outdoor advertising has the most power
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How would you feel if 100 million people saw your ad? Imagine the success your business could achieve with that type of advertising It doesn’t just have to be a dream; it can be your reality with airport ads The busiest airport on the planet, located in Atlanta, Georgia, receives one-tenth of a billion passengers yearly So, yes, airport advertising is useful Wait until you see how powerful it can be and watch your business take flight
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Do you want to elevate your small business in a new advertising era? Digital advertising and marketing have become oversaturated with a constant flow of ads, sponsored content, and large corporations taking over the social media landscape Competing with these corporations and hundreds of other businesses can entail a costly campaign to garner views and impressions What any small business needs is the use of outdoor advertising, with formats such as billboards
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Billboards have a long history, with the first billboard having been leased way back in 1867, and whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations, yet local advertisers invest in billboard advertising the most, as 7 out of 10 billboard ads promote local businesses Starting a billboard ad campaign in your local rural community is an effective and lucrative way to market your…
Even though the first billboard leasing was way back in 1867, billboards, whether traditional or digital, are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations However, local advertisers invest in billboard advertising the most, with 7 out of 10 billboard ads promoting local businesses With many locations and price-points available, starting a billboard ad campaign outside of local suburban communities can be an effective and lucrative way to market…
Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882
Put simply, an impression describes the act of a person viewing your ad It’s most often used in digital marketing, defined as when a person uses a website and the advertisement is loaded and visible Each time your ad loads counts as an impression Impressions aren’t especial to digital marketing, as they also describe anytime a person encounters an out-of-home (OOH) ad For instance, an impression includes any instance of a person encountering a roadside billboard ad Here is what makes impressions important…
If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start Luckily, we’ve created a glossary of relevant terms so that you don’t have to!
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Advertising and marketing are two terms often used interchangeably However, they are processes with distinct objectives and functions Though marketing and advertising are undeniably related, it’s important to also understand what makes them different, so you can better approach and utilize their functions
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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising
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Gathering Your Options!
Sit tight, this may take up to 5 minutes