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How and Why Billboards Work

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Billboards have been a staple of the advertising world for quite some time, so why and how do they work so effectively?

Billboards are one of the oldest and strongest ways to advertise products, services, and messaging They are considered a form of out-of-home media, which is any type of advertising that is experienced outside of a person’s home, like bus stop ads and airport kiosks 

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How Billboards Are Made

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The billboard posting and design process is fairly extensive, and the evolution of this process is quite fascinating

The process of making—or posting— a billboard ad begins with the buyer The leading question of any outdoor advertising project is, “What is the buyer’s vision?” After spending a couple hundred or even thousands of dollars on billboard space, it’s important that the buyer is able to bring their ideal advertisement to life 

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States Where Billboards are Banned

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Believe it or not, billboards are actually banned in some states But why? 

Vermont, Alaska, Hawaii, and Maine all prohibit billboards within their borders These laws were enacted not too long ago; in fact, they came about in the latter part of the 20th century when billboards hit their apex, for better or worse Before the rise of the Internet and social media in the past 20 years, advertisers had fewer venues to promote their products and messages There was only print, television, and perhaps most importantly, billboards that offered opportunities for advertisement 

Can you Recycle Billboards?

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Not only can billboards be recycled, but they can also contribute to the health of the environment!

With the mass amount of billboards located across North America, it’s fortunate that they’re capable of being an eco-friendly way of advertising Traditional billboards can be recycled into moving palettes, backpacks, tote bags, and even surfboard bags In 2019, Lamar Advertising Company announced that it would be repurposing 2 million pounds of PVC (polyvinyl chloride) and 3 million pounds of PE (polyethylene) materials that billboards are made of 

Can you Buy Billboards?

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When driving by a billboard in your local community, you may find yourself asking, “Can I buy a billboard near me?” The answer is yes!

The next billboard you drive past can easily be yours Billboard advertising is not exclusive to big corporations like PepsiCo and Apple No matter what message you want to convey, there’s a billboard out there that is perfect for you 

It used to be that buying a billboard posed quite a challenge as it required researching the right vendors for your area and comparing…

All About Real Estate Billboards

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Selling homes might be difficult at times, but real estate billboards can make it easy! Large, clever billboards draw the attention of thousands of commuters as they pass by on the road At an affordable cost, billboards are cheaper than television, magazine, newspaper, and even digital advertising Billboards allow you to have flexibility in where you place your ad Let’s learn some more about real estate billboards 

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Apple Billboard Ads

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Have you seen these Apple billboard ads? In 2015, Apple began the “Shot on iPhone” campaign that started one of the company’s biggest marketing campaigns to date The mission of this campaign was to have iPhone users all around the world capture images on their iPhone to be used on billboards, commercials, and other various ads Apple already had billboards promoting new products and services, but they now had enough material to run one of the largest billboard ad campaigns ever, using photos taken by strangers This campaign featured user-taken photos on 10,000 billboards…

Billboards and Local Pizzeria Advertising

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Local pizzeria advertising is easy when you know that you can use billboards and other out-of-home (OOH) advertising options Billboards and OOH advertising allow you to target local customers and persuade them into stopping by your pizzeria for a bite to eat However, creating a great pizzeria advertisement doesn’t come easily without knowing some of these tips Let’s bite into some information you need to know before you begin local pizzeria advertising 

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Great Billboard Ads

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At BillboardsIn, we always keep an eye out for great billboard ads If you haven’t already, check out Five Memorable Billboards and The Best Billboard Ads to see some more of our favorites! From celebratory to clever, to over the top, we will explain why these are four great billboard ads

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Transit Advertising Advantages

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There are many transit advertising advantages that your company can utilize to run a successful marketing campaign With different transit advertising options such as vehicle wraps, bus ads, mobile billboards, taxi, subway and rail ads, there are always opportunities available Due to their mobility, transit ads can be seen in different locations throughout the day Transit advertisements can’t be turned off like television, they can’t be skipped like digital ads, they can’t…