Chicago is home to the Loop, one of the largest central business districts in the country, along with world-class dining, theater, music, and sports. That density of commuters, residents, and visitors makes it one of the strongest billboard markets in the U.S.
The city’s expressways carry heavy traffic every day: the Kennedy and Dan Ryan (I-90/94), the Edens (I-94), the Eisenhower (I-290), and the Stevenson (I-55). Highway billboards along these routes reach commuters coming into downtown from every direction.
For more targeted exposure, consider locations near Chicago’s landmarks and venues. Billboards around the Magnificent Mile, State Street, and Grant Park reach shoppers and tourists, while boards near Soldier Field, Wrigley Field, and the United Center put your brand in front of crowds on game and event nights.
Billboards are one of the most effective ways to build brand awareness in a market as large and diverse as Chicago. Some of the best billboard locations are near I-90 and I-94, Wrigley Field, the Magnificent Mile, and O’Hare International Airport, one of the busiest airports in the country.
Chicago’s calendar creates natural campaign windows. Summer brings festivals like Lollapalooza in Grant Park, McCormick Place hosts major conventions year-round, and fall brings the Chicago Marathon. Timing a campaign around these events helps you reach large, engaged crowds. Chicago is also a city of neighborhoods, so smaller poster and junior poster boards can target specific communities effectively.
Creative for a billboard can cost hundreds or thousands of dollars to produce elsewhere. At BillboardsIn, design, printing, shipping, and installation are included in your price, which depends on the size of the billboard. Our design team and templates make artwork easy once you’ve picked your spot.
Across our Chicago inventory, billboards generate an estimated 1.9 billion impressions per week at an average CPM of $4.55. Browse available billboards using the tool at the top of this page, or talk to a Chicago billboard specialist to build a campaign around your goals and budget.
Choose the right format. Large bulletins on the expressways deliver maximum reach and impact. Digital billboards let you rotate multiple messages or change creative mid-campaign, and our Chicago Digital Package rotates your ad across 20 urban locations.
Keep the message short. Drivers on the Kennedy or Dan Ryan have only a few seconds, so aim for one clear idea, a strong visual, and roughly seven words or fewer.
Match location to audience. Expressway boards reach commuters, downtown boards reach shoppers and tourists, and neighborhood boards reach local customers. Pick the location that fits who you’re trying to reach.
Here are a few special offers on billboard ads and other outdoor advertising in Chicago, Illinois.
To see pricing and shop all the billboards in Chicago, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Chicago starting at $2,499.00.
20 10'x10' digital units located in various spots within urban Chicago. Your ad will rotate daily between these 20 locations.
Build a custom Digital Package ad campaign in Chicago starting at $2,800.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Chicago starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Chicago starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Chicago? Prices depend on location, size, campaign length, and billboard type. Most Chicago campaigns range from about $1,600 to $12,800+ per month, and our specialists can build a package around your budget. For a full breakdown, see our billboard cost guide .
Large printed billboards: $12,800/4-weeks
Medium and small printed billboards: $2,200/ 4-weeks
Large digital billboards: $5,500/4-weeks
Medium and small digital billboards: $1,600/4-weeks
Where are billboards available in Chicago? Our Chicago inventory includes billboards near Michigan Avenue, the Loop, O’Hare International Airport, and major expressways like I-90, I-94, and I-290. Use the search tool above to see current availability on a map.
What are the best billboard locations in Chicago? The best location depends on who you want to reach. Expressway boards deliver the most volume, the Loop and Michigan Avenue reach professionals and shoppers, areas near Navy Pier and Millennium Park reach tourists, and boards near the United Center and Wrigley Field reach sports and event crowds.
How long can I run a billboard in Chicago? Campaigns can run from one week to more than a year. Digital billboards have a one-week minimum, and traditional bulletins have a one-month minimum.
Can I advertise in Chicago for just one day? Billboards have one-week or one-month minimums, but if you need a single day, our digital billboard truck can be booked for one day along a custom route, starting at $2,499.
How long does it take to get a billboard up? Digital billboards typically launch in about two weeks, and traditional printed billboards in about four, because of printing and installation.
How do I buy a billboard in Chicago? Search available billboards with the tool at the top of this page, or talk with one of our billboard specialists, who can recommend locations, handle design, and get your campaign live.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
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