Updated October 2026

2026 Billboard Prices at a Glance

A 4-week billboard typically lists at $2,000–$4,750 for a large highway bulletin and $900–$1,500 for a smaller poster. In the 10 biggest markets, bulletins list at about $9,000 and up. Digital billboards start at $10 per day with $5k minimum budget.

See Prices Near You Talk to an Expert
Typical 4-week bulletin
$2,000–$4,750
Median $2,900 across 173 U.S. markets

4.2M+
price listings analyzed
344
U.S. markets covered
$2,900
median 4-week bulletin
$10/day
digital starting price $5k minimum budget

By format

How Much Does Each Type of Billboard Cost?

Median price for a 4-week run across U.S. markets, with the typical range in between.

Bulletin

$2,900
median list price per 4 weeks · typical $2,000–$4,750
The big highway billboard

Large printed boards (typically 14×48 ft) on highways and major roads.

Poster

$1,100
median list price per 4 weeks · typical $900–$1,500
The neighborhood billboard

Smaller printed boards on local streets, closer to where people shop.

Digital bulletin

$4,100
median list price per 4 weeks · typical $2,800–$5,900
The big screen by the highway

Your ad rotates with a few others. Easy to change artwork mid-campaign.

Digital poster

$1,850
median list price per 4 weeks · typical $1,650–$2,300
The neighborhood screen

A smaller screen on local streets. Your ad rotates with others, and there is no printing cost.

Big city vs. small town

How Much Do Billboards Cost by Market Size?

Not sure where your city falls? Start here. Median price, with the typical range below it.

Market Billboard
Large, 4 wks		 Billboard
Med/Small, 4 wks		 Digital Billboard
Large, 4 wks		 Digital Billboard
Med/Small, 4 wks
10 largest markets
e.g. Los Angeles, Chicago, New York
$9,000
$6,150–$14,550
$2,350
$1,700–$3,000
$10,000
$7,100–$14,650
$2,900
$2,650–$3,450
Next 40 markets
e.g. Denver, Nashville, Phoenix
$4,500
$3,200–$6,250
$1,450
$1,000–$1,700
$4,950
$3,900–$6,700
$1,850
$1,600–$2,550
All other markets
Smaller cities and towns
$2,450
$1,750–$3,350
$1,050
$850–$1,300
$3,550
$2,650–$4,700
$1,800
$1,650–$2,100

Markets are grouped by the amount of billboard inventory listed on BillboardsIn. Media cost only.

Sampling of 35 markets

Billboard Prices across 35 U.S. Markets

Average list (rate-card) price for a 4-week run. Markets are sorted by metro-area population (U.S. Census Bureau 2025 estimates). Tap a city to see open billboards and exact prices.

# Market Billboard
Large		 Billboard
Med/Small		 Digital Billboard
Large		 Digital Billboard
Med/Small
1 New York, NY $33,200

 $3,300

 $57,300

 $3,400
2 Los Angeles, CA $15,100

 $4,300

 $21,900

 —
3 Chicago, IL $12,800

 $2,200

 $5,500

 —
4 Dallas–Fort Worth, TX $7,400

 $2,700

 $6,800

 —
5 Houston, TX $8,000

 $2,500

 $9,000

 $2,000
6 Atlanta, GA $5,000

 $1,600

 $7,300

 $1,400
7 Miami–Fort Lauderdale, FL $19,400

 $7,500

 $14,800

 $2,700
8 Philadelphia, PA $5,700

 $1,600

 $7,600

 —
9 Phoenix, AZ $7,500

 $1,900

 $7,000

 $2,900
10 Boston, MA $18,000

 $3,200

 $9,900

 $4,900
11 San Francisco Bay Area, CA $20,300

 $1,900

 $14,100

 —
12 Detroit, MI $5,300

 $1,400

 $5,400

 $1,700
13 Seattle–Tacoma, WA $10,000

 $3,100

 $12,500

 $3,700
14 Minneapolis–St. Paul, MN $9,500

 $2,000

 $8,300

 $1,900
15 Tampa–St. Petersburg, FL $6,900

 $1,700

 $5,700

 $2,600
16 Denver, CO $10,200

 $2,300

 $10,400

 $2,600
17 Orlando, FL $3,900

 $1,700

 $5,700

 $1,800
18 Charlotte, NC $3,600

 $1,100

 $3,500

 $1,700
19 San Antonio, TX $4,400

 $1,000

 $7,000

 —
20 Portland, OR $7,400

 $2,600

 $6,600

 $3,400
21 Sacramento, CA $7,900

 $1,500

 $9,500

 $1,800
22 Pittsburgh, PA $5,400

 $1,600

 $7,900

 $4,400
23 Las Vegas, NV $9,700

 $1,700

 $12,400

 $3,600
24 Cincinnati, OH $5,500

 $1,500

 $6,200

 —
25 Kansas City, MO $5,200

 $1,200

 $6,600

 —
26 Columbus, OH $3,300

 $1,500

 $4,900

 $4,000
27 Indianapolis, IN $2,800

 $1,100

 $5,100

 —
28 Nashville, TN $4,600

 $1,300

 $6,100

 $2,300
29 Cleveland, OH $5,700

 $1,000

 $8,500

 $2,300
30 Raleigh–Durham, NC $3,900

 $1,500

 $2,600

 $1,300
31 New Orleans, LA $3,400

 $900

 $4,500

 $1,300
32 Dayton, OH $2,300

 $700

 $3,800

 $1,600
33 Des Moines, IA $3,300

 $900

 $2,600

 $1,400
34 Harrisburg–Lancaster, PA $3,500

 $1,200

 $4,900

 $4,000
35 Reno, NV $2,600

 $900

 $3,900

 —

Don’t see your city? We probably have it.

BillboardsIn covers 344 U.S. markets. Search any city, ZIP, or address to see open billboards and real prices.

Search Your City Schedule a Consultation

Good to know

What Determines the Cost of a Billboard?

1
Market size and traffic

More people passing each week means a higher price. Big-metro highway boards cost the most.

2
Printed vs. digital

Printed boards show only your ad for 4-week periods. Digital shares the screen but can be booked for shorter runs.

3
Size and placement

Large highway bulletins cost more than posters on local streets. Driver-side, lit boards cost more too.

4
Season and length

Fall and the holidays book up first. Longer bookings often earn a lower weekly rate.

New to billboards? Read How to Buy a Billboard: A Step-by-Step Guide ›

How We Calculate Billboard Prices

  • Based on 4.2M+ billboard listings with published rate-card prices over time on BillboardsIn, across 344 U.S. markets, 2025 .
  • Prices are average rate-card (list) prices per 4-week cycle, in U.S. dollars, and exclude printing, installation, and taxes. Negotiated rates can be lower.
  • City figures are the average list price in that market. National and market-size figures are the median of market averages, with the typical range showing the middle 50% of markets.
  • Markets and formats with a small sample size (e.g. under 30) or clearly erroneous values, are left out.
  • Updated quarterly. Last updated October 2026.

FAQ

Billboard Cost FAQs

How much does it cost to rent a billboard?

A 4-week printed bulletin typically lists at $2,000–$4,750, with a median of about $2,900. Smaller posters typically list at $900–$1,500. In the 10 largest markets, bulletins list closer to $9,000 and up. Digital billboards start at $10 per day for short runs. A full 4-week run lists at about $4,100 for a large digital bulletin and $1,850 for a digital poster (medians).

Why do billboard prices vary so much by city?

Price follows audience. Boards in big metros and on busy highways reach far more people each week, so they cost more than boards in smaller cities or on local roads.

Is a digital billboard cheaper than a printed one?

It can be. Digital lets you book short runs with no printing cost, which keeps the entry price low. For a full 4-week run, though, digital usually lists higher: a large digital bulletin lists at about $4,100 (median) versus about $2,900 for a printed bulletin, and a digital poster lists at about $1,850. Negotiated digital rates are often below list.

Do these prices include printing and installation?

No. These are media costs only. Printed boards add a one-time printing and installation fee, while digital billboards usually have none.

How can I get an exact price for my area?

Search your city or address on BillboardsIn to see open billboards with prices, or schedule a free consultation with an ad expert.

Get real prices for your area

See every open billboard near you, with photos, traffic counts, and prices.

Find Billboards