Dallas–Fort Worth is the fourth-largest metro area in the U.S. and one of the fastest-growing, which makes it one of the country’s strongest billboard markets. Downtown Dallas and nearby districts like Uptown, Victory Park, Deep Ellum, and Turtle Creek draw steady crowds of shoppers, diners, and professionals every day.
Highway billboards are among the most effective options in a city built around driving. Boards along I-35E, I-30, I-45, I-20, the LBJ Freeway (I-635), and the Central Expressway (US-75) reach commuters across the metro, as do locations along the Dallas North Tollway and the President George Bush Turnpike.
Sports and entertainment venues offer more opportunities.
Digital and traditional billboards near the American Airlines Center, home of the Mavericks and Stars, and AT&T Stadium in nearby Arlington, home of the Cowboys, reach big crowds on game and event days.
Billboards are a powerful way to build brand awareness, and Dallas offers plenty of high-impact locations. Boards near busy corridors and destinations such as Cedar Springs Road, Deep Ellum, NorthPark Center, and DFW International Airport, one of the busiest airports in the world, reach far more people than boards in quieter areas.
Dallas also has natural campaign windows. The State Fair of Texas at Fair Park draws huge crowds every fall, and football season brings packed game days across the metro. With a growing population and many companies relocating to North Texas, fast-growing suburbs like Frisco, Plano, and McKinney are strong markets of their own.
Creative for a billboard can cost hundreds or thousands of dollars to produce elsewhere. At BillboardsIn, design, printing, shipping, and installation are included in your price, which depends on the size of the billboard. Our design team and templates make artwork easy once you’ve picked your spot.
Across our Dallas inventory, billboards generate an estimated 2 billion impressions per week at an average CPM of $2.61, one of the lowest among major U.S. markets. Browse available billboards using the tool at the top of this page, or talk to a Dallas billboard specialist to build a campaign around your goals and budget.
Think metro-wide. DFW is spread out, and many customers live and work in the suburbs. Consider whether boards in Plano, Frisco, Irving, or Arlington reach your audience better than downtown locations.
Keep the message short. Drivers on I-35E or the LBJ have only a few seconds, so aim for one clear idea, a strong visual, and roughly seven words or fewer.
Time it to the calendar. The State Fair, football season, and major events at the American Airlines Center bring extra traffic. Book early for those windows, since the best locations go first.
Here are a few special offers on billboard ads and other outdoor advertising in Dallas, Texas.
To see pricing and shop all the billboards in Dallas, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Dallas starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Dallas starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Dallas starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Dallas starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Dallas? Prices depend on location, size, campaign length, and billboard type. Most Dallas campaigns range from about $1,400 to $7,400+ per month, and our specialists can build a package around your budget. For a full breakdown, see our billboard cost guide.
Where are billboards available in Dallas? Our Dallas inventory includes billboards near Reunion Tower, Knox-Henderson, Highland Park, and major highways like I-35E, I-30, and US-75. Use the search tool above to see current availability on a map.
What are the best billboard locations in Dallas? The best location depends on who you want to reach. Highway boards deliver the most volume, Downtown and Uptown reach professionals, areas like Deep Ellum and the Bishop Arts District reach diners and nightlife crowds, and boards near Fair Park, NorthPark Center, and the American Airlines Center reach shoppers and event crowds.
How long can I run a billboard in Dallas? Campaigns can run from one week to more than a year. Digital billboards have a one-week minimum, and traditional bulletins have a one-month minimum.
Can I advertise in Dallas for just one day? Billboards have one-week or one-month minimums, but if you need a single day, our digital billboard truck can be booked for one day along a custom route, starting at $2,499.
How long does it take to get a billboard up? Digital billboards typically launch in about two weeks, and traditional printed billboards in about four, because of printing and installation.
How do I buy a billboard in Dallas? Search available billboards with the tool at the top of this page, or talk with one of our billboard specialists, who can recommend locations, handle design, and get your campaign live.
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