Houston is the largest city in Texas and the fourth-largest in the U.S., and it’s one of the most diverse cities in the country. Its size, economy, and sprawling road network make it a strong market for billboards and other outdoor advertising, including bus and transit ads.
Highways are the backbone of Houston advertising. Billboards along I-10 (the Katy Freeway), I-45, I-69/US-59, the 610 Loop, Beltway 8, and the Grand Parkway reach millions of commuters, many of whom spend significant time in traffic each day.
Houston’s attractions and shopping districts offer more targeted options. The Museum District draws millions of visitors a year, while The Galleria, Rice Village, CityCentre, and Memorial City attract shoppers across the city. Billboards on the routes to sports venues, such as Daikin Park, home of the Astros, and NRG Stadium, home of the Texans, reach fans on game days.
Billboards deliver 24/7 visibility to a large and diverse audience, and Houston’s size makes that reach especially valuable. Locations near the 610 Loop, Westheimer Road, and the Toyota Center, home of the Rockets, reach far more people than boards in quieter areas.
Houston also has major hubs that draw people from across the region. The Texas Medical Center, the largest medical complex in the world, brings in patients, visitors, and workers daily, and the Houston Livestock Show and Rodeo at NRG Stadium draws huge crowds every late winter. Because Houston is so diverse, many advertisers also run Spanish-language or bilingual creative to connect with more of the market.
Creative for a billboard can cost hundreds or thousands of dollars to produce elsewhere. At BillboardsIn, design, printing, shipping, and installation are included in your price, which depends on the size of the billboard. Our design team and templates make artwork easy once you’ve picked your spot.
Across our Houston inventory, billboards generate an estimated 1.3 billion impressions per week at an average CPM of $3.63. Browse available billboards using the tool at the top of this page, or talk to a Houston billboard specialist to build a campaign around your goals and budget.
Choose your side of town. Houston covers a huge area, and the Energy Corridor, the Medical Center, Downtown, and the suburbs each reach very different audiences. Pick locations close to where your customers live, work, or shop.
Keep the message short. Drivers on I-10 or the 610 Loop have only a few seconds, so aim for one clear idea, a strong visual, and roughly seven words or fewer.
Time it to the calendar. Rodeo season, Texans and Astros games, and major conventions bring extra traffic. Book early for those windows, since the best locations go first.
Here are a few special offers on billboard ads and other outdoor advertising in Houston, Texas.
To see pricing and shop all the billboards in Houston, use the tool at the top of this page.
Digital Bulletins located on the intersection of East Freeway and Akron Street near Circle K. Right hand read targeting West bound traffic.
Build a custom Harris County, TX ad campaign in Houston starting at $2,499.
Digital Bulletin located on South Sam Houston Parkway West near Jack in the Box. Right hand read targeting Southeast bound traffic.
Build a custom Fort Bend County, TX ad campaign in Houston starting at $6,499.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Houston starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Houston starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Houston? Prices depend on location, size, campaign length, and billboard type. Most Houston campaigns range from about $2,000 to $9,000+ per month, and our specialists can build a package around your budget. For a full breakdown, see our billboard cost guide.
Large printed billboards: $8,000
Medium and small printed billboards: $2,500
Large digital billboards: $9,000
Medium and small digital billboards: $2,000
Where are billboards available in Houston? Our Houston inventory includes billboards near NRG Stadium, Space Center Houston, the Houston Zoo, and major highways like I-10, I-45, and the 610 Loop. Use the search tool above to see current availability on a map.
What are the best billboard locations in Houston? The best location depends on who you want to reach. Highway boards deliver the most volume, Downtown and the Galleria area reach professionals and shoppers, boards near the Texas Medical Center reach patients and healthcare workers, and locations near Midtown and university campuses reach younger audiences.
How long can I run a billboard in Houston? Campaigns can run from one week to more than a year. Digital billboards have a one-week minimum, and traditional bulletins have a one-month minimum.
Can I advertise in Houston for just one day? Billboards have one-week or one-month minimums, but if you need a single day, our digital billboard truck can be booked for one day along a custom route, starting at $2,499.
How long does it take to get a billboard up? Digital billboards typically launch in about two weeks, and traditional printed billboards in about four, because of printing and installation.
How do I buy a billboard in Houston? Search available billboards with the tool at the top of this page, or talk with one of our billboard specialists, who can recommend locations, handle design, and get your campaign live.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Zip Codes: 77001, 77002, 77003, 77004, 77005, 77006, 77007, 77008, 77009, 77010, 77011, 77012, 77013, 77014, 77015, 77016, 77017, 77018, 77019, 77020, 77021, 77022, 77023, 77024, 77025, 77026, 77027, 77028, 77029, 77030, 77031, 77032, 77033, 77034, 77035, 77036, 77037, 77038, 77039, 77040, 77041, 77042, 77043, 77044, 77045, 77046, 77047, 77048, 77049, 77050, 77051, 77052, 77053, 77054, 77055, 77056, 77057, 77058, 77059, 77060, 77061, 77062, 77063, 77064, 77065, 77066, 77067, 77068, 77069, 77070, 77071, 77072, 77073, 77074, 77075, 77076, 77077, 77078, 77079, 77080, 77081, 77082, 77083, 77084, 77085, 77086, 77087, 77088, 77089, 77090, 77091, 77092, 77093, 77094, 77095, 77096, 77097, 77098, 77099, 77201, 77202, 77203, 77204, 77206, 77207, 77208, 77209, 77210, 77212, 77213, 77215, 77216, 77217, 77218, 77219, 77220, 77221, 77222, 77223, 77224, 77225, 77226, 77227, 77228, 77229, 77230, 77231, 77233, 77234, 77235, 77236, 77237, 77238, 77240, 77241, 77242, 77243, 77244, 77245, 77246, 77247, 77248, 77249, 77250, 77251, 77252, 77253, 77254, 77255, 77256, 77257, 77258, 77259, 77261, 77262, 77263, 77265, 77266, 77267, 77268, 77269, 77270, 77271, 77272, 77273, 77274, 77275, 77276, 77277, 77278, 77279, 77280, 77282, 77284, 77285, 77286, 77287, 77288, 77289, 77290, 77291, 77292, 77293, 77294, 77296, 77297, 77298, 77299, 77411.
Population: 5,809,390
Gathering Your Options!
Sit tight, this may take a minute.
