The Best Cities to Advertise In
The United States is home to plenty of vibrant cities from coast to coast. From the finance capital of New York City to the movie and entertainment hub of Los Angeles, there is so much to explore across the U.S., each with its unique culture and amenities. If you want to advertise in a major US city, there are plenty of opportunities to launch a successful campaign for your outdoor advertising needs.
Where Should You Advertise?
There may be plenty of choices to advertise your billboard all over the country, though there are specific factors that one should keep in mind while selecting the best location for your advertising campaign.
A main factor to consider is cost. Popular U.S. cities tend to have higher rates to display your billboards due to increased exposure by the population. The visibility of your billboard is also important. Is the billboard located in a central area such as a city center or on a country road with fewer chances to be seen by people? Furthermore, the demographics of spaces around the billboard are crucial. With your ad having a specific buyer persona in mind, it will be most effective to place it where your target audience is mostly likely to exist.
Los Angeles
If you are looking to advertise in the music or entertainment industries, Los Angeles is the perfect place to promote your billboard. Garnering attention to your billboard won’t be a problem with the City of Angels having the second-highest population in the U.S., after New York City. High-profile areas such as Sunset Boulevard and Hollywood Boulevard are home to some of the most expensive billboards in the country.
The high price tag is often worth the investment as they are extremely effective and have a high glamour impact—the Hollywood appeal will make your billboard shine in this city packed with tourists.
Chicago
The Windy City is packed with top companies and brands, making it a desirable location for other top brands to advertise and attract similar audiences. Being located in the Midwest, Chicago can be overlooked by the grandeur of famed coastal cities such as Los Angeles and New York City. However, advertising in the city known for the Cubs and White Sox has its own perks as outdoor advertising will be less costly.
Even with the increased affordability, you are still able to reach a huge population. Consider putting up billboards in neighborhoods such as South and West Loop, Lincoln Park, and River North. You can also be strategic in choosing the neighborhood that aligns most closely with your target audience.
Boston
Colloquially known as Beantown, this historically rich city is home to a diverse population and a large billboard inventory. The lower prices for billboards in Boston also make it a top choice for the most cost-effective cities to buy in. You might consider purchasing billboard space in high-traffic areas such as the Red Sox games and the Boston Marathon. Neighborhoods to capture the attention of pedestrians on their daily work commute or lunch breaks include Beacon Hill and Harvard Square. For those traveling by car, you can display billboard ads on I-90, I-93, and other highways to capture a larger audience.
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When you advertise in these major cities, you are sure to find success in your advertising campaigns. Each one offers individual value that can benefit your business or service.
If you are looking for ad space in not only major U.S. cities but all over the country, you can start by making a campaign on BillboardsIn. We can help you find the perfect location and even help you design your ad!
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