Advantages of Outdoor Advertising
The size of 20 tennis courts, almost 4,500 pounds, and the eighth-tallest structure in Madrid at the time of its making (WildOOH.com). That is how giant the largest billboard in the world was before being dismantled.
Do you think that’s enough for successful visibility and exposure? This sure is, and it stands for the epitome of outdoor advertising. These are the heights and possibilities that can be reached from this high-impact and attention-commanding form of advertising, especially in a world where countless ads are being pushed onto our phones.
We live in a world constantly surrounded by ads, especially on our devices. Every move we make signals another ad to pop up, which gets tiresome over time. The transition back to outdoor advertising is greater than ever before, and potential customers are noticing billboards now more than ever. According to a survey, “88% notice OOH ads,” and “80% of those viewers are inspired to take action” (OAAA.org). Outdoor advertising excels in effectiveness, and there are many advantages to consider when developing an advertising campaign.
High-Movement Audiences
Among the trickier audiences to nail down with advertising are drivers and fast-moving demographics. Outdoor advertising can target these groups through various OOH (out-of-home) and DOOH (digital out-of-home) advertising. Several formats, such as vehicle wraps, highway billboards, digital spectaculars, and street advertising instill awareness within high-movement audiences like drivers. While focused on the roads, outdoor advertising hits them at all angles, allowing maximum exposure and reach to be achieved.
Builds Awareness & Recognition
Outdoor advertising is non-intrusive, serving as a passive experience for viewers. Unlike phone pop-up ads that disrupt what one is doing, outdoor ads complement one’s reality and subtly build awareness among potential customers. The more of the same messages and brands viewers see the more they can commit them to memory. Awareness extends into recognition as when potential customers frequently see the same message, “it instills a sense of familiarity and trust” (MOCKtheagency.com). When deciding between brands or products, the frequency of exposure to their outdoor advertising will likely be the deciding factor.
Creative Flexibility
Through the seemingly countless options of outdoor advertising, there is considerable room for creativity to be had. One of the most creative outdoor formats is digital billboards and displays. You can place ones as big as the one in Madrid or trimmer ones that wrap around buildings in major cities. Digital offerings can utilize features like 3D elements. Among other opportunities, creative ads that feature 3D often receive social media virality and news sensation. Capturing innovative and fresh creative takes leaves crowds in awe and unable to peel their eyes away from these outdoor ads.
Concluding on Outdoor Advertising
Outdoor advertising captures a blend of distinctive opportunities and benefits like targeting high-movement audiences, building awareness and recognition, and utilizing creative flexibility. These are special advantages that other advertising formats cannot offer. You are able to drive sales and traffic towards a specific location and create wide-spanning awareness, all with a single billboard. Outdoor advertising is the perfect new jewel added onto an overarching advertising strategy, giving that extra little boost any campaign needs.
