Billboards for Hiring Campaigns

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Billboards, traditional or digital, are still among the most effective modes of advertising—and they can attract job applicants, not just customers.

Using billboards for a hiring or recruiting campaign may sound unusual, but under the right circumstances, it can be very beneficial for your organization. Here are the pros and cons.

Reach

The major advantage billboards have over other recruiting methods is their broad reach. They’re large, distinctive, and usually placed in congested locations where many people see them.

96%

Of consumers are exposed to outdoor ads

71%

See outdoor ads regularly

82%

Trust billboards, the highest of any ad format

Because billboards don’t target specific demographics, they help build a diverse applicant pool with a wide range of skills and qualifications. That’s especially valuable during a talent shortage or when hiring for unique skill sets.

Most people who see your billboard live nearby, making billboards especially effective at attracting local talent. And since billboards are highly trusted, applicants won’t doubt your campaign is real.

Cost

Hiring campaigns should be as affordable as possible. In cost per thousand impressions, billboards are the most cost-efficient ad format, including digital.

$3–$6According to the OAAA, billboards cost $3 to $6 per thousand impressions, the lowest of any ad format.

Weighing the Pros and Cons

Pros
  • Broad, diverse reach
  • Strong local talent pull
  • Can’t be skipped or blocked
  • Highly trusted
Cons
  • Pricier than a free job-site posting
  • Viewed for brief windows of time
  • URLs can’t be clicked
Pair billboard ads with job postings to reach as many potential applicants as possible.

Ready to Start Your Hiring Campaign?

To bring in your next brilliant applicant pool, visit BillboardsIn.com to get started.

Find Billboards Near You

Image of a Summer Jobs posting.